Live streaming has taken on a whole new role as a promotional tool to drive sales and customer interaction for local businesses. Decide how you will take advantage of this point of sale to grow your business!
Now that in-person business relationships have undoubtedly changed, the landscape for interacting with customers and the business product is undergoing an evolution. What are new and relevant ways to keep customers engaging with your business and ultimately getting your products?
Let us introduce you to the social media live streaming facility! Sure, you know what live streaming is, but have you ever seen what percentage of impact it's having on businesses right now?
This is your chance to find out everything you'd like to understand about the value of social media live streaming, so read on for the details!
The Spot
As Plato once said, “necessity is the mother of invention”, and small businesses have taken the setbacks that business closures, curfews and more have brought, and are becoming innovators!.
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For brands that rely heavily on in-person business to drive interest and sales, regaining control by closing their brick-and-mortar stores was not an option.
And live streaming have arrived as your solution! It became a free and straightforward thank you for reaching customers through safe suggestions.So, in case you ever doubted its impact, social media is constantly proving its value beyond just sharing photos and videos.
It has become an area where small businesses will take advantage of the commitment that comes with it to seek success even in the toughest of times. Now, let's look specifically at how live streaming works.
Live streaming Action
Imagine the TV-like networks where your family used to shop for kitschy holiday decor items, but now, they're accessible to any business and a worldwide audience!
Live streaming is available on various social media platforms. From Facebook to Instagram, live broadcasts allow brands to transmit data to a live audience to drive their business. Outside of social media, Amazon has gotten in on the action with its Amazon Live platform.
If you're curious about how to start a live stream on Facebook, we tend to walk you through the process in our journal.
And keep in mind that this promotion tool is not limited to certain types of content. Whether or not a business uses live streaming to answer frequent inquiries or as a way to market its latest product, the opportunities are endless to move and grow people.
Livestream promotion has taken shape specifically for retail and e-commerce businesses.
Even firms such as Louis Vuitton and Hilton have taken advantage of this point of sale to attract customers. From broadcasting fashion shows to building tours, brands are leveraging this channel to their advantage and it's not quick at all. Have you read about what are banner ads and how it helps your business?
This is the highly interactive content that social media users and buyers alike need to see from small businesses, so why not give people what they want?You can test this by designing weekly live streams to show followers the latest items that are on the market in their search for jewellery or to talk about the latest promotions and special discounts that your medical spa is offering.
However, if you want a little more conviction, we'll dive into the numbers that prove just how effective this medium has become.
The figures and facts
Ultimately, the numbers represent themselves when it comes to the value of social media live streaming. First, let's take a look at some reasons why video content, in general, is valuable to your business.
72% of buyers prefer to study a product or service through a video.
Engagement rates on videos are fifty percent higher than on static photos.
Clearly, the value of videos far outweighs that of photos on social media, and this is very true when it comes to informing a shopper about a product or service that they are likely to purchase.
However, beyond social media posts, eighty-two of the users prefer to watch live streams over a brand's social media posts.
