If you've been haunted by the latest major update to Google's algorithmic program (Penguin 2.0), chances are you (or your SEO contractor) were doing things that Google considers dark gray or black hat.
We've put together lots of "best practice" ways to help you get out of that hole and make sure you hopefully don't get injured with future updates continued below ...
Google Penguin 2.0 link building methods
The Penguin algorithmic program focuses heavily on where you measure your links from and how relevant they are to your website content. It can be dangerous if you link to your website from "spammy" or "link-farmy" places where it is presumed that links could have been obtained.
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If you have had an SEO partner working on your link building and have been negatively affected by this algorithmic program update, you should consider looking for another SEO provider. Before doing so, there are many things to contemplate
1.Have any of my internal links been paid?
Google strongly disapproves of the links that are obtained, so it tries to get further away from this maneuver.
2.Is there content that includes my external links and is it relevant to my website?
Google takes note of the neighborhood your links are in, and therefore the company they maintain. If they are in a very "bad" neighborhood and have a bunch of non-relevant links surrounding them, it may hurt your SEO efforts. (One maneuver some dark gray / black hat SEO "pros" use is to buy domains that have already increased PR and use them as link farms with templates that are neither reasonable nor reasonable for any traveler or Google.)
Make sure your links have correct, informative and relevant content that includes them.
3.Do my links come from various sources?
3. Do my links come from various sources?
There are a myriad of various types of sites wherever you purchase links. If you focus all your energy on just a few of them (such as newspaper and directory comments), you will likely not be very successful in ranking.
Social Media, Social Bookmarking, Press Releases, Articles, Blog Posts, Forums, Directories, Personal Blogs, Guest Blogs - These are just many different types of place links that will not be inheritable, remember to display them.
4.Is the anchor text used for my keywords varied enough (too heavy a precise match is not good)?
Overuse of true match and over-optimized anchor text is considered "spam" in the eyes of Google. Try to use variations of your keywords as anchor text to prevent Google's spam filter from being flagged for your links.
5.Square my links surrounded by different non-relevant links (possibly to obscene and gaming sites)?
Referring to the link farms mentioned at the top of purpose two, the links spanning your links are taken into consideration once Google is looking at what ratio of weight your link should run.
If the links that encompass it are not relevant (worst case links from obscene or gambling websites), any weight those links may have contributed to your website may have been removed by the primary update of Penguin or by this new penguin 2.0 update.Try to keep your links in responsive and relevant neighborhoods with comprehensive, responsive and relevant content.
6.Do any of my links return from advertorials or sponsored posts?
An ad could be a post purchased by an Associate in Nursing publicist, and a sponsored post could be a post where someone pays a journalist to hide an exact topic on her blog. Google disapproves of paying for links during this approach if a post is not clearly stated as sponsored or Nursing Associate advertising. Either way, Google will not transfer the weight of these posts if they find that they need to be acquired.
7.Are There Site links to my site from others (whole site, meaning each page on a site like a footer or blog)
Links from all over the site are nice once used properly - a footer can contain menu items like privacy policy, North American country of contact, and different internal links that have a decent reason. to be there in the eyes of every visitor and Google.
When links appear to be leaving the site and are not relevant to something on the particular website they appear on, this could trigger Google's spam filters. Various SEO companies use their personal website footer as a mini link farm wherever they link to their clients' websites and visit to get out of this world. this can be a nasty app for a number of reasons.
You don't get additional link juice simply because links measure across one facet of a page that spans the entire site.
The content and links that each square link encompasses are not relevant to each of them.
8. What is the measure of the existence of inbound links from de-indexed sites?
If Google de-indexed a site from the internet, they likely engaged in less than tasty link building techniques. Try to remove any links you have from de-indexed sites as soon as possible or, as a last resort, use Google's deny tool (explained below).
9. Is the content around my inbound links clean (has the content that encompasses it been "rotated")?
One maneuver used for several years that has not been working so well lately is item turning. this {can be} wherever you can 'spin' an editorial victimization software system that replaces article content with synonyms and 'like' words so that articles have a consistent message; However, Google sees it as completely different content: you can include multiple articles spun from one article.
Google could be a bit smarter as of late and therefore the algorithmic program will acquire this type of content. Another drawback of article rotation is that the readability of the articles that are created, most of the time, are extraordinarily difficult to navigate and serve no purpose for the reader. Concerns to keep in mind once content is created for any link building strategy are:
1. Is that the content relevant to my offer?
2. Can this be for one person's audience?
3. Can my audience see that this content is valuable?
What can I do if I can't remove some of my broken links?
If you've tried unsuccessfully to urge your links to be removed by contacting the webmasters directly, you should consider using Google's deny tool. This can be a way of telling Google which links to your website you would like to see.
